SimpleTrain

Communication that shows how simple and fun international train travel can be

2019–today

Working as designer and CMO and shaping the identity of the start-up SimpleTrain

Identity
UX/UI
User flows
Product owner back office
Marketing
Google Ads
Data analytics
Web animation
Illustration
Print

«We book your ticket to any station in Europe!» The young start-up SimpleTrain has set itself the goal of simplifying train travel to Europe. More and more people want to travel by train and are becoming enthusiastic «trainsetters».

It all began in 2019 when I was asked to create a logo. As one of the first five team members, I have been part of the project from the very beginning and continue to shape it to this day. As product owner of the back office, I also look at how to improve our internal flows.

With the support of the Migros Pioneer Fund, the project really gained momentum. Since then, I have designed all kinds of things: business cards, wireframes, letterheads, Lottie files, Christmas cards, shirts, postcards, UX designs, maps, Google Ads, reels, websites, a podcast cover, a shop window for the «Wartsaal Wipkingen» and much more.

Recently we won the tender for SBB group travel, so we now handle all group travel for SBB, and there is a lot to set up.

Website

SimpleTrain 404 page with train and cow illustration

Figma overview of the redesigned back office process: navigation, request details, offers with legs and connections, accepted offers, chat, invoices and travel documents

Identity and marketing

Postcards with drawings of European train stations

Map of direct train connections from Switzerland

Panorama first-class coach of a Swiss train

SimpleTrain poster «Gern eimal Bern – Berlin retour» with Deutsche Bahn

First trip on the new European Sleeper night train to Belgium

Photography and team

Tracks and overhead lines at Zurich main station

Cover of the SimpleTrain podcast «ZUG ehört!»

Website

Identity and marketing

Social media

Photography and team

Events and press