1824

Corporate identity for a new restaurant in the Merian Gärten

Student proposal for the Merian Gärten

4. Semester 2021,
Visual Communication and Digital Spaces,
HGK Basel, FHNW

Identity
with Hanna Broman and Anna Bürki
Lecturers: Philipp Stamm, Annik Troxler

Identity
Print

Working with Hanna Broman and Anna Bürki, we developed a corporate identity for a restaurant that opened in autumn 2022 in Basel's Merian Gardens. The project was a collaboration with the Merian Gardens, home to Europe's largest iris collection with around 1,500 historic varieties. The restaurant's identity should embody the principles of nature education and conservation, while also reflecting its local and contemporary character. The design idea is based on a photo representation of the colourful flowers of the iris collection, arranged in a grid and sorted by year of cultivation, which can be applied to the various formats of the identity, such as business cards, postcards, menus and posters.

The 1824 poster with all iris photographs

Packaging: paper bag and box with flower labels